Meet the Staff of Driveline LLC

BO MARIJANOVIC - Owner/CEO

904-683-7230 - Drivelinellc@gmail.com

Hello everyone,

My name is Bo, and I hail from Eastern Europe. Born in former Yugoslavia, in what is now Bosnia, raised in Croatia, and, being Serbian made my life bit difficult during the early 1990's. If you know, you know... I came to the United States in 1998 at the ripe age of 18 with my parents and my younger brother, who still works with me every day. Hard work has been a constant throughout my life and as refugees, my family came here with no money, no english, no support, so powerty is not a foreign concept to me. While going to school, I was almost always working at least two full time jobs therefore I understand people with struggles and I try to help everyone I can every single day. Its the entitled ones that get the worse of me. Anyways once I learned english it took me 7 years to graduate college—not because I took breaks, but because I always had two full-time jobs, and took at least a class or two and since I refused to take out loans to pay for my education. I was always too poor to quit my jobs and paying for more than 2 classes was just not in the cards. In 2007 I finally completed my degree in Business Management from UNF. I also attended law school in Orlando in 2008 and 2009—but that is another story for another time. I am fluent in several languages including all dialects of Serbo-Croatian/Bosnian, as well as German and English, with some conversational knowledge of Spanish. I laugh when I hear young people complain about a “long” 45- or 50-hour workweek. I once had a week where I put in 105 work hours in one week. (May 2001) and on a regular I had 70-80 hours work weeks. I had no childhood or youth, lol. So if I am harsh, its because life made me that way.

I started Driveline in Dec of 2009, shortly after turning 30. What began as a small car lot on Hogan Road with six cars, trough discipline, integrity, concistency and lots of hard work has grown into a dealership carrying approximately 160 vehicles and as of this year, a full-service department.

The decision to open service department came from my own frustration as a customer. On one end of the spectrum, I was tired of paying extremely high prices at large dealerships and waiting three weeks or longer just to have a vehicle diagnosed. On the other end, I became equally frustrated with small, under-equipped shops where work was not done correctly the first time, there was little discipline or accountability, and I was repeatedly given incorrect answers by people insisting they knew how something should be done.

Eventually, I decided that if I wanted it done differently, I would have to build it myself—and build it better.

I knew very little about running an automotive service department when we started, but with my two right-hand men, Jesus and Rafael, I believe we have built something special and we continue improving every day.

Cars have always been a passion of mine, and classic cars are where that passion began. I have a particular appreciation for vehicles with heritage, history, and character, and I can talk about old Mercedeses for hours. Put an old Mercedes in front of me, and I can decipher the VIN and tell you the model, year, equipment, package, whether it is a two-door or four-door, manual or automatic—and I know the factory color codes by heart. I know, boring but I love it.

When it comes to Driveline, one of the things I am most proud of is the culture we have built. I have always wanted our company to feel like a family, where we take care of each other first. I believe that when employees genuinely care for and support one another, that same attitude naturally carries over to our customers and once you become one of our customers, you become part of our family as well; that part we call "Drive-Tribe".

Favorite quote: “I shall pass through this world but once. Any good, therefore, that I can do, or any kindness that I can show, let me do it now. Let me not defer or neglect it, for I shall not pass this way again.”

I know you guys had a choice among thousands of dealerships across the country, and I sincerely thank you for choosing mine. We will not disappoint you.

Best regards,

Bo

CHRIS MARIJANOVIC - Finance Director

8312970422 - chris.driveline@gmail.com

Weakness: I care way too much about finding people the right car.

Hi, I’m Chris. Driveline has always been personal to me because I’ve been part of it since the very beginning. My path here was not exactly traditional; I studied biomedical sciences and art history, then somehow found myself in the car business. But in a strange way, it fits: I’ve always been drawn to precision, design, craftsmanship, and the small details that separate “good” from “special.” I grew up in Germany, speak four languages including German and Spanish, and have traveled to six continents, so I’ve developed a real appreciation for people, cultures, and especially European vehicles. At Driveline, I try to make the buying process feel clear, comfortable, and enjoyable, whether someone is buying their first luxury vehicle or adding something special to the garage. Outside of work, I’m usually traveling, exploring art and architecture, talking about cars, or making sure Rafael knows his push-up crown is never safe.

JODI SOSA - Office Manager

9043047833 - jodi.driveline@gmail.com

Hi I'm Jodi, I’m known for my dry sense of humor and for being the coworker who somehow ends up as the target of daily pranks. While I take my work seriously, I also enjoy the fun, lighthearted moments that make the dealership feel like a second home. With more than 10 years of experience as an Office Manager in the automotive industry, I have built a reputation for keeping dealership operations running smoothly, professionally, and accurately. After spending the last 3 years with Driveline, I continue to play a key role behind the scenes by managing the day-to-day back-end operations that keep the dealership organized and efficient. Known for attention to detail, strong communication, and a dependable work ethic, I take pride in making sure every process is handled correctly while supporting both the team and customers every step of the way. 

RAFAEL MERIZALDE - Service Director

3866002211 - rafael.driveline@gmail.com

Hola, I'm Rafael Merizalde, Service Director at Driveline. I've been in the world of automotive fluids, fuels, and lubricants longer than most people have been driving. My years with Chevron and Texaco managing global operations gave me a deep respect for the science of performance, and it’s something I bring to our shop every single day. I joined Driveline as a salesperson and quickly fell in love with the operation, eventually building better processes and growing our service department into something I’m genuinely proud of. I’m fully bilingual in English and Spanish, so I love being able to connect with every customer who walks through our doors. When I’m not at work, I’m a devoted husband and father, a musician who loves writing and playing, or the reigning push-up champion at our Friday morale meetings. If I’m not under a hood, I’m probably tracking down a new melody, at the gym, or enjoying time with my family. My ultimate goal? To keep every engine we touch running like a masterpiece. Stop by and say hi, I’m always down to talk cars, music, or anything else!

JESUS PATTI - Operations Manager

9048886002 - jesus.driveline@gmail.com

Born in Miami and raised in Venezuela, I grew up with a wrench in my hand thanks to my Italian father, who passed his obsession with cars down to me. I’ve spent the last 10 years turning that passion into a career, and I still haven't found a way to turn it off! I’m bilingual in English and Spanish, and honestly, I live and breathe car culture. When I’m not at work, I’m usually building cars in my spare time, hitting up car shows in my 800HP supercharged Mustang, off road events with my 4Runner TRD PRO or keeping up with the racing world. If I’m not around a set of wheels, I’m probably tracking down some great food, at the gym, traveling or hanging out with my dog, Turbo. People often ask me why I love what I do, and it’s simple: getting to buy cars for a living makes me feel like a kid in a candy store every single day. My ultimate bucket-list goal? To buy and build out a Porsche GT3RS, get it on the track, and see what it can really do. Stop by and say hi, I'm always down to talk shop!

KOURTNIE ROSENBERG - Marketing Director

9046292781 - kourtnie.driveline@gmail.com

I don’t just sell cars I’ve lived them. I’ve been in the automotive industry since 2019, but my passion goes way deeper than the showroom floor. I’ve actually spent time building cars in the past, so I know exactly what’s happening under the hood and behind the wheel. While I’ve owned and driven a lot of high-end vehicles, my absolute favorite was my Infiniti Q50. Having owned luxury cars myself, I understand the details, the performance, and the feel that my clients are looking for. I love using that experience to help people find a ride that truly fits their lifestyle. When I’m not at the shop, I’m a proud mom of two and a huge fan of traveling. I love exploring new places and getting to know people from all walks of life. I’m naturally high-energy and social, so I make it my mission to ensure your car-buying experience is actually fun, not just a transaction. Come by and say hi I can’t wait to help you get into your next luxury ride!

CJ WILLIAMS - Sales & Financing Executive

9045024700 - chrisw.driveline@gmail.com

Hi, I’m Chris! For me, life is built on a foundation of integrity, honesty, and an unwavering faith in God. I treasure my family above all else and believe that the best way to live is through building strong relationships and chasing meaningful experiences. I spent over 10 years in the restaurant industry, but my heart has always belonged to the automotive world. You could say it’s in my blood my grandfather owned a Cadillac dealership back in the day, and his passion for cars definitely rubbed off on me. Three years ago, I made the jump to the Drive Line team, and it’s been an incredible journey of growth and constant improvement. I’ve found my niche here as the "go-to guy" for exotic vehicles. I live for the high-performance world; in fact, I recently hit a personal milestone by selling two Ferraris in a single week. Whether you are looking for a rare supercar or a luxury daily driver, I pride myself on providing an experience that is as elite as the cars themselves. When I’m not at the dealership, I’m usually crossing another "Wonder of the World" off my bucket list. I love global travel and am always planning my next unforgettable adventure. I’m here to help you find something extraordinary come by and let’s talk exotics!

STEVE SECHLER - Sales & Financing Executive

9043343985 - steve.driveline@gmail.com

Starting at just 18 years old, I began my career in the automotive industry at a family-owned Chevrolet dealership, where I had the opportunity to apprentice under the nation’s top Chevrolet salesperson for an entire year. From there, the dealership owner personally trained me in every department of the business, giving me a complete understanding of the automotive industry from the ground up. After six years of hands-on experience and growth, I left the dealership at 23 years old as a Finance Manager. I then went on to build and operate my own real estate brokerage for more than 20 years, helping countless families and individuals achieve their goals through one of the biggest decisions of their lives. After successfully selling my real estate company, I shifted my focus toward helping people online with their health, fitness, and personal transformation journeys. Today, I’m excited to return to the car business with a renewed passion for serving others. My background in automotive, business ownership, and personal development allows me to connect with people on a deeper level and help them find not just the right vehicle, but the right solution for their lifestyle and goals. I’m proud to bring decades of experience, integrity, and customer-focused service back to the dealership world.

PASHA GRIGORYEV - Sales Executive

9047288034 - Pasha.driveline@gmail.com

I bring nearly two decades of experience to the automotive industry, with a passion for helping customers find the right vehicle and creating a straightforward, professional car-buying experience. My connection to the automotive business began long before my own career. My father spent more than 20 years in the car industry and owned and operated his own dealership. Growing up around the business gave me an early understanding of automobiles, dealership operations, customer service, and the importance of building lasting relationships with customers. The automotive industry is also a family tradition. My sister, Anna, and brother, Yury, both work in the automotive industry, continuing a family connection to the business that has spanned generations. I have worked in the automotive industry on and off for approximately 20 years, gaining experience in different areas of the business and developing a strong understanding of vehicles, customers, sales, and dealership operations. My background allows me to approach every customer with practical knowledge and a genuine interest in finding a vehicle that fits their needs and budget. Outside of the automotive world, my biggest passion is cooking. I enjoy the creativity, attention to detail, and satisfaction that come with preparing a great meal—qualities that also carry over into my professional approach. I am the middle child of seven siblings, which has given me plenty of experience navigating a busy family environment and developing strong communication and people skills. Originally from the Soviet Union, I immigrated to the United States with my family in 1989. My journey has given me an appreciation for hard work, opportunity, family, and building a life through dedication and perseverance. Today, I combine my extensive automotive background, family experience in the industry, and commitment to customer service to help people make confident decisions when purchasing their next vehicle.

ALEX MENDOZA - Sales Executive

9045796613 - AlexM.Driveline@gmail.com

Hi, I’m Alex Mendoza! I’m 30 years old and I’ve always considered myself a jack of all trades. I’ve done a little bit of everything over the years, and I’ve never been afraid to learn something new or get my hands dirty. But one thing that’s always been there is my love for cars. I’ve always enjoyed working on my own cars, fixing things myself, learning how things work, and of course making them look good too. That passion eventually brought me into the car business, and I genuinely enjoy helping people find something they’re excited to drive. I’m bilingual in English and Spanish, and I’m big on being upfront with people and making the whole experience feel comfortable instead of pressured. Outside of work, I’m a proud girl dad, and honestly, everything I do is for my daughter. She’s the biggest reason I keep pushing myself and trying to be better every day. I’m also big into fitness, music, creating content, and my faith is a huge part of my life. I’m Alex  dad, car guy, gym guy, and a little bit of everything in between. Come see me at Driveline and let’s find you the right car.

CLAIRE ARMSTRONG - Title Clerk

9044785455 - claire.driveline@gmail.com

Hi, I’m Claire! I’ve been a title clerk at Driveline for three years, and I keep everything running smoothly behind the scenes. I take pride in making sure all vehicle paperwork is accurate and easy for our customers to navigate through the process. Fun fact I actually bought my own car at Driveline, so I know firsthand how exciting the experience can be for every buyer. Working here feels like being at a job recruitment center because I wear so many different hats throughout the day. I am a title clerk, receptionist, assistant, and more all in a day's work, ensuring the office stays organized and efficient. I bring high energy and a sharp focus to the shop, making sure the "behind the scenes" work is truly bulletproof. When I’m not at the desk, I’m usually tracking down a great brunch spot, enjoying espresso martinis, or catching up on the latest gossip. My ultimate goal? To make the paperwork side of buying a car feel like a walk in the park. Stop by and say hi, I’m always down to help.

ANDREW PETROVIC - Parts Manager

9042071305 - Drivelineservicejax@gmail.com

Hi, I’m Andrew! I’ve been a part of the Driveline family since the very beginning in 2009. With over 22 years of experience in the automotive industry, I’ve seen it all, and I use that expertise every day to keep our parts department running like a well-oiled machine. I’m truly results-driven, and I take a lot of pride in optimizing our efficiency and finding ways to reduce costs so we can better serve our customers. I believe that having the right part at the right time is the backbone of great service, and I’ve spent my career perfecting that process. When I’m not at the shop, I’m all about family. I love hitting the road to travel and making the most of my time off with the people who matter most. Whether you need a hard-to-find component or just want to ensure your vehicle is getting the best parts available, I’m here to help. Stop by and say hello!

BRANDON CROUCH - Fleet Service Advisor

9045045291 - brandon.driveline@gmail.com

Hi, I’m Brandon! I’m the guy who makes sure your business stays on the move. As a Fleet Service Advisor, I don’t just wait for the phone to ring I’m out there in the field visiting our accounts personally. I want every one of my clients to feel 100% confident that their vehicles are being cared for by someone who actually treats them like their own. To me, top-tier customer service isn't just a goal; it’s the standard. While I specialize in fleet management, I truly look forward to helping anyone who walks through our doors. Whether you have one car or fifty, I’m ready to provide the same level of dedication and care to get you back on the road. Outside of work, my heart belongs to the Jacksonville Jaguars. I’m a proud season ticket holder, so you can usually find me at the stadium on Sundays DUUUVAL! When it's not game day, I’m spending time with my dog, Ranger, who is easily the best four-legged friend a guy could ask for. Come by and say hello I’m looking forward to working with you!

FADI HANNA - Exotic Lead Technician

9042071305 -

Hi, I’m Fadi! I’ve been around engines since I was 15 years old, and my journey in the automotive world has taken me across the globe. Originally from Syria and a former member of the military, I bring a high level of discipline and precision to every vehicle I touch. I spent 12 years in Dubai working exclusively with exotic cars, which allowed me to master the complexities of high-end machinery. I also spent time in Pennsylvania sharpening my skills before bringing my expertise here. As a Diagnostics Specialist, I thrive on solving the "impossible" problems and ensuring every car especially the exotics is performing at its peak. When I’m not deep in a diagnostic report, I’m usually focused on my family or heading out to the water. I’m an avid fisherman and love the peace of being out on the boat after a busy week at the shop. Whether you have a daily driver or a high-performance exotic, you can trust that I’ll get to the heart of the issue. Stop by and say hi!

ANSHONY FAMILIA - Lead Technician

9042071305 -

Hi, I’m Anshony! I bring over 20 years of experience in automotive repair and diagnostics to the team. Originally from the Dominican Republic and having spent a significant part of my life in New York, I’m fully bilingual and love being able to help our diverse community. I specialize in European luxury vehicles, specifically Mercedes-Benz and BMW. Whether it’s complex drivetrain systems, engine diagnostics, or advanced troubleshooting, I take a lot of pride in my work ethic and the precision I bring to every job. I’ve worked in both dealerships and independent shops, so I know exactly what it takes to keep a high-performance machine running perfectly. When the shop lights go down, my life is all about family and speed. I'm a huge Formula 1 and baseball fan, and I spend a lot of my time supporting my oldest son as he works toward his dream of becoming a professional baseball player. When we aren't at the diamond, you’ll find me traveling, riding motorcycles, or back in the garage building cars. I’m here to make sure your vehicle is handled with expert care stop by and say hello!

JORGE NAVARRO - Heavy Line Technician

9042071305 - jorge@drivelinellc.com

Hi, I’m Jorge! I’ve spent my entire life around engines and mechanics, and at 63 years old, I’m still as passionate about the craft as the day I started. I graduated from the Technical School of Engineering and Automotive Mechanics in Havana, Cuba, back in 1980, and I bring over 46 years of experience to the shop. I’ve been in the United States for over 12 years now, and while I’m a veteran in heavy-duty mechanics, I pride myself on staying in top physical shape keeping right up with the rest of the crew every single day. In the shop, I’m the one who looks out for everyone, and I’m lucky to have a team that looks out for me in return. Even in my free time, you’ll usually find me working on mechanics because it truly is my life’s passion. When I’m taking a break from the tools, I love to travel and enjoy the simple pleasure of a good cigar. With over four decades under the hood, there isn't much I haven't seen. I look forward to using that experience to take care of your vehicle!

DREW THOMPSON - Heavy Line Technician

9042071305 -

I’m Drew, and I don’t just fix things, I master them. With over two decades of experience under the hood, I’ve built a career out of tackling the toughest jobs in the industry. From heavy-duty diesel engines to high-end marine equipment, I’ve seen it all and repaired it all. I’m a Master Tech trained in Duramax, Cummins, and Powerstroke, bringing relentless precision to every major system I touch. Whether I’m turning wrenches as a Heavy Duty Tech or running the show as a top-tier Warranty Administrator, I ensure every operation runs like a well-oiled machine. I bring that same intensity to the water as a licensed USCG Captain, tow boat operator, and owner of Marshrats Fishing LLC. Outside the shop, I am a devoted father, an Eagle Scout, and a classically trained musician who values elite service. If I’m not in the engine room, I’m probably on the water, at the gym, or preparing for the next big challenge. My ultimate goal? To deliver results that are truly bulletproof every single day. Stop by and say hi, I’m always down to talk shop, boats, or the mission at hand!

RAMI ASAD - General Service Technician

9042071305 -

Hi, I’m Rami! Before I was fixing cars, I was actually working on action movies and comedies overseas. From 2002 to 2012, I was a show producer’s assistant arranging lighting, managing sets, and repairing anything that broke on production. If it was broken, I fixed it. That’s just always been who I am. In 2012, I decided to follow my real passion and made my career as a mechanic official. I moved to America in 2014 to keep building my career, working at various dealerships until I landed in Pennsylvania in 2018. It was there, at a luxury used car lot, that I completely fell in love with Audis and Volkswagens. That passion led me to open my own repair shop, which I ran successfully until the world changed in 2020. I then spent time sharpening my craft at a franchise Audi dealership before finally making my way down to Jacksonville in 2025 to join the Driveline family. My specialties are Audi, Volkswagen, sunroof repairs, and anything cosmetic or creative. My motto is simple: every single car is different and should be treated that way. When I’m not under the hood, I love to travel, and I have a random soft spot for raccoons. Plus, after all those years working on comedies, I still appreciate a good joke. Bring me your toughest diagnostic job and your best punchline I promise to figure out both!

NIKITA TARASENKO - General Service Technician

9042071305 -

My name is Nikita. Since childhood, my life has been connected with mechanics and speed from the age of 6 to 18, I professionally raced go-karts and achieved the Candidate for Master of Sports rank. Over the years in Russia, I worked as an automotive mechanic, and for the last 7 years I worked as a long-haul truck driver. For 5 of those years, I operated my own truck across Russia, and during the last 2 years before moving, I worked in Europe. Since 2022, I have been living in Jacksonville, Florida, USA. During this time, I have been working as a mechanic in different auto repair shops. I have strong technical skills, work well with my hands, learn quickly, and always take my work seriously and responsibly. I am a family man and have two sons, ages 10 and 2. Stability, honesty, quality work, and continuous growth are very important to me.

JIMMYS MIER - General Service Technician

9042071305 -

Hi, I’m Jimmys! Originally from Maracaibo, Venezuela, I moved to the U.S. in 2020, bringing a lifelong passion for cars along with me. Growing up, I was surrounded by the automotive world as part of a family heritage, so you could say that working on engines is in my blood. Of all the jobs I’ve had since moving here, this is the one I enjoy the most. I’ve stepped into the role of our newest mechanic, and I’m dedicated to learning and perfecting my craft every single day. I’m currently in charge of general maintenance, ensuring that every vehicle is serviced exactly to the manufacturer’s specifications. I take a lot of pride in the details because I know how important a reliable car is for a family. Speaking of family, they are my world. My biggest goal is to be the hero for my young daughter. When I’m off the clock, I love traveling, spending quality time with my family, and keeping up with my favorite sports, especially soccer and baseball. I’m excited to be part of the team and look forward to taking care of your car!

WILL MONTERO - Lead Detailer

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Hi, I’m Will! I’m 32 years old and originally from Maracaibo, Venezuela. Before moving to the United States, I also spent time living in Colombia and Mexico, experiences that helped shape my professional and personal outlook. I’m a Business Administrator by trade, but I’ve always been a competitor at heart. In my personal life, I’m very family-oriented, but when I’m out on the field, my competitive side comes out! Soccer is my great passion, and I spend as much of my free time as possible practicing and playing the game. Since arriving in the U.S., I’ve turned that same focus and drive toward the world of luxury cars. Today, my work is all about the details. I provide specialized, high-end care to every vehicle that comes my way, ensuring that no detail is left unattended and every car leaves the shop looking its absolute best. I’m proud to bring a perfectionist’s touch to the team.

JOSE COLUMBIE - Detailer

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Hi, I’m Jose! I was born and raised in Havana, Cuba, and recently moved to Jacksonville to start this exciting new chapter at Driveline. Whether I’m working as a tattoo artist or meticulously detailing a car, I’ve always been a deeply creative person. I focus on the tiny, hidden details that make a massive difference, and I take a lot of pride in making sure our inventory completely shines. When I’m not bringing a car's finish back to life, I’m usually out on my skateboard or riding my BMX bike. I love staying active and bringing a positive, cheerful attitude to the shop every single day. I can't wait to help make your next car look absolutely brand new. Stop by and say hello!